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Customer Engagement: Harnessing Disruption
This week I’m attending Customer Engagement World in New York. “The Customer is the New Boss” is Lawrence Dvorchik’s theme for Customer Engagement World. But hasn’t the customer always been the boss?...
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Using Analytics to Inform Your Customer Engagement Strategy
Analytics is a hot topic in the Customer Engagement world. Wes Moore of Teradata chaired a panel session on how to use analytics to drive customer engagement. The panelists included: John Dokes, CMO,...
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Using Social Insights to Engage Customers
Today at Customer Engagement World in New York, Jana Kanyadan, CIO of Mohawk Industries, spoke about how they use social insights to engage customers. Mohawk, now with 32,100 employees, makes flooring...
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Engaging Customers Through Marketing Technologies
Customer engagement is nothing new. Customer engagement technology is nothing new too. Cave paintings were an early form of customer engagement and throughout history, we’ve used various forms of...
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Technology Trends Transforming Customer Engagement
At Customer Engagement World, we had a panel discussion regarding technology trends with customer engagement. The format was Q&A with these panelists: Matt Rednor, Founder of Decoded Advertising;...
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